Production Performance of Aquaculture: Relationship to Business Sustainability in The New Normal Era

Abstract Covid-19 has an impact on all sectors including the economy, fisheries, and aquaculture, especially in developed countries. The aim of this research is to evaluate aquaculture activity during pandemic post-pandemic conditions. This was conducted Lampung Province Java April-September 2022. method a survey with form interviews take primer data. secondary data from study literature. analysis using Strength, Weakness, Opportunities, Threat (SWOT) analysis, Internal-External (IE), Quantitative Strategic Planning (QSPM) matrix. Data presented tables graphs analyzed descriptively. results showed that pandemic, highest West 69% compared East 33%. main commodity Pacific white shrimp which not too affected by pandemic. Meanwhile, most influencing factor for each transportation both fry brood-stock. Post-pandemic conditions, almost provinces experienced normal strategies conditions are upgrade information distribution marketing, use digital marketing keep following government shipping procedures. condition consistent production brood-stock, create cold storage oversupply issues.